About Haier
Home About Haier Culture

Core Value of Haier

Haier was founded in 1984 and developed in the waves and tides of the reform and open-up. Over 28 years, having always aimed to create value for users, and by pioneering work and innovation, Haier has entered the fifth development stage, namely Networking Strategy. Currently, Haier ranks the first among the brands of white goods all over the world.

Haier’s vision and mission is to be the leader in the industry and users’ first choice, as well as the first competitive solution provider for good life. Relying on the persistent innovative pursuit and by constructing the ZZJYT featured by Win-win Model of Individual-Goal Combination, it has become the rule formulator and leader of the global white goods industry, the model of switching from manufacturing industry to service business, and the front runner of combination of global cyberspace and real network and zero distance to users, so as to create a world brand.

 “Haier Doctrine” is innovation and its meaning is constructing the mechanism and platform for cultivating first class talents to continuously create value for customers, thus forming the win-win culture of individual-goal combination; at the same time, Haier adheres to its philosophy that “Successful enterprises move with the times”and devotes to creating an evergreen enterprise full of vitality. The lifespan of an enterprise depends on a proper value which is the strategic basis and the basis to resist temptation of an enterprise. 

 

Haier's Core Value:

Rights and Wrongs – Users are always right while we need to constantly improve ourselves.

Development Concept – Entrepreneurship and innovation spirits

Interests Concept – Win-win Mode of Individual-Goal Combination

 

Rights and Wrongs Sense of “Users Are Always Right, While We Need to Improve Ourselves” Is the Driving Force for Haier to Create Values for Users.

According to Haier’s employees, users are always right; therefore, they not only try their best to meet users’ requirements, but also create various choices for users; Haier’s employees think that they need to constantly improve themselves because only in this way can they constantly deny, challenge and transcend themselves to realize achievement by establishing innovation out of change.

The two form the inherent genetic characteristics of Haier’s sustainable development: Remain in case of world changes and keep in pace with the social development.

Besides the two spirits (entrepreneurship and innovation spirits) of Haier employees, the gene helps Haier to form the core capacity characteristics to maintain competitive advantage in the changeable market: The more drastic the world changes, the faster the speed of users’ variation; thus the more permanent the inheritance will be.

 

Two Spirits (entrepreneurship and innovation spirits) Is the Gene for Haier’s Unchangeable Culture.

Haier’s unchangeable concept gene not only guides every employee’s development, but also restrains their value. The concept gene of “Customers are always right while we need to constantly improve ourselves” demands that each employee should have the two spirits of entrepreneurship and innovation.

The spirit of doing pioneering work is entrepreneurship; Haier encourages each employee to have entrepreneurship; change from being managed into independent management and becomes the CEO of their own.

The essence of innovation is to create new value. And the creation of new value originates from creating new users.

 

The Interest Concept of Win-win Mode of Individual-Goal Combination Provides Guarantee for Haier’s Sustainable Development

Haier concerns the interests of all stakeholders including employees, users, and stockholders. In the Internet era, only the organizations composed of Haier, users, and shareholders become many COIs. In order to fulfill this objective, Haier constantly creates business model innovations, thus gradually forms and perfects Win-win Model of Individual-Goal Combination full of Haier characteristics, “Individual” refers to the employees with two spirits of entrepreneurship and innovation; “Goal” is users’ value. Each employee creates value for users in different ZZJYT to fulfill their own values. As a result, the value of the enterprise and stockholders are naturally fulfilled.

Each employee establishes a goal with users by joining ZZJYT and signing a contract with users from being managed to independent management and from being operated to independent operation, which is to release humanity to the largest extent.

 

The ZZJYT featured by Win-win Mode of Individual-Goal Combination provides resources and mechanism guarantee for each employee to carry our two spirits of entrepreneurship and innovation and makes each employee actively and independently create innovations to realize achievement by establishing changeability in changeability.

Haier Global

  • 提倡朴素与切实的工作作风 2018-12-11
  • 习近平总书记主持召开文艺工作座谈会两周年 2018-12-11
  • 李宝善社长会见澳大利亚前外长、澳大利亚悉尼科技大学澳中关系研究院院长鲍勃·卡尔一行 2018-12-10
  • 娱乐时尚--山西频道--人民网 2018-12-10
  • 肥乡:民俗端午节 “粽子村”比赛包粽子 2018-12-09
  • “互联网+”,这个加法怎么做 2018-12-09
  • 又是一年春来到,又是一年社火闹文章中国国家地理网 2018-12-08
  • 和傻子绞劲还不如办正事去 哈哈~ 2018-12-08
  • 浙江省2018年高校招生公益巡回咨询会安排新鲜出炉! 2018-12-08
  • 人民网旅游3·15投诉平台--旅游频道 2018-12-07
  • 应采儿晒和陈小春写真庆结婚七周年 两人又亲又抱甜炸 2018-12-07
  • 中国科学家给2.2万年前的大熊猫测基因 2018-12-07
  • 勤劳只是致富的要素之一,生产力水平也是致富的要素之一。生产力水平低下导致农民勤劳却不能致富,因此,很多农民选择了进城打工。一个劳动力在刀耕火种的条件下,一年能够 2018-12-06
  • 监管排查网销保险风险 严防P2P风险交叉传递 2018-12-06
  • 全新一代X6的假想图曝光 基于CLAR打造 2018-12-06
  • 951| 626| 370| 409| 989| 658| 741| 995| 657| 14|