About Haier
Home About Haier Culture

Core Value of Haier

Haier was founded in 1984 and developed in the waves and tides of the reform and open-up. Over 28 years, having always aimed to create value for users, and by pioneering work and innovation, Haier has entered the fifth development stage, namely Networking Strategy. Currently, Haier ranks the first among the brands of white goods all over the world.

Haier’s vision and mission is to be the leader in the industry and users’ first choice, as well as the first competitive solution provider for good life. Relying on the persistent innovative pursuit and by constructing the ZZJYT featured by Win-win Model of Individual-Goal Combination, it has become the rule formulator and leader of the global white goods industry, the model of switching from manufacturing industry to service business, and the front runner of combination of global cyberspace and real network and zero distance to users, so as to create a world brand.

 “Haier Doctrine” is innovation and its meaning is constructing the mechanism and platform for cultivating first class talents to continuously create value for customers, thus forming the win-win culture of individual-goal combination; at the same time, Haier adheres to its philosophy that “Successful enterprises move with the times”and devotes to creating an evergreen enterprise full of vitality. The lifespan of an enterprise depends on a proper value which is the strategic basis and the basis to resist temptation of an enterprise. 

 

Haier's Core Value:

Rights and Wrongs – Users are always right while we need to constantly improve ourselves.

Development Concept – Entrepreneurship and innovation spirits

Interests Concept – Win-win Mode of Individual-Goal Combination

 

Rights and Wrongs Sense of “Users Are Always Right, While We Need to Improve Ourselves” Is the Driving Force for Haier to Create Values for Users.

According to Haier’s employees, users are always right; therefore, they not only try their best to meet users’ requirements, but also create various choices for users; Haier’s employees think that they need to constantly improve themselves because only in this way can they constantly deny, challenge and transcend themselves to realize achievement by establishing innovation out of change.

The two form the inherent genetic characteristics of Haier’s sustainable development: Remain in case of world changes and keep in pace with the social development.

Besides the two spirits (entrepreneurship and innovation spirits) of Haier employees, the gene helps Haier to form the core capacity characteristics to maintain competitive advantage in the changeable market: The more drastic the world changes, the faster the speed of users’ variation; thus the more permanent the inheritance will be.

 

Two Spirits (entrepreneurship and innovation spirits) Is the Gene for Haier’s Unchangeable Culture.

Haier’s unchangeable concept gene not only guides every employee’s development, but also restrains their value. The concept gene of “Customers are always right while we need to constantly improve ourselves” demands that each employee should have the two spirits of entrepreneurship and innovation.

The spirit of doing pioneering work is entrepreneurship; Haier encourages each employee to have entrepreneurship; change from being managed into independent management and becomes the CEO of their own.

The essence of innovation is to create new value. And the creation of new value originates from creating new users.

 

The Interest Concept of Win-win Mode of Individual-Goal Combination Provides Guarantee for Haier’s Sustainable Development

Haier concerns the interests of all stakeholders including employees, users, and stockholders. In the Internet era, only the organizations composed of Haier, users, and shareholders become many COIs. In order to fulfill this objective, Haier constantly creates business model innovations, thus gradually forms and perfects Win-win Model of Individual-Goal Combination full of Haier characteristics, “Individual” refers to the employees with two spirits of entrepreneurship and innovation; “Goal” is users’ value. Each employee creates value for users in different ZZJYT to fulfill their own values. As a result, the value of the enterprise and stockholders are naturally fulfilled.

Each employee establishes a goal with users by joining ZZJYT and signing a contract with users from being managed to independent management and from being operated to independent operation, which is to release humanity to the largest extent.

 

The ZZJYT featured by Win-win Mode of Individual-Goal Combination provides resources and mechanism guarantee for each employee to carry our two spirits of entrepreneurship and innovation and makes each employee actively and independently create innovations to realize achievement by establishing changeability in changeability.

Haier Global

  • (两会受权发布)中华人民共和国国家监察委员会主任简历 2019-06-26
  • 精兵劲旅·血染征途:古田会议——人民军队的军魂在这里铸造 2019-06-26
  • 就自然向前、风水神话的政治水平,逻辑思维能力,只能表现为一个邹够形象 2019-06-26
  • 暑期又刮国漫风 《风语咒》发崛起版预告 2019-06-25
  • 上海发布优质旅游服务关键词 迎进口博览会展示“品质之旅” 2019-06-25
  • 探访南方古丝路 跟着郑和下南洋 春城壹网 七彩云南 一网天下 2019-06-25
  • 陕西省政府第四次下发通知 要求加强网民留言办理工作 2019-06-24
  • 鹰潭高新区思想解放添发展动力 2019-06-24
  • 阿什库勒火山群文章中国国家地理网 2019-06-23
  • 中国社科院信息化研究中心秘书长姜奇平做客人民网 2019-06-23
  • 微信“美女”加好友 投资者莫轻信 2019-06-23
  • 成果转化重要平台 创交会三年落地项目超过140项 2019-06-22
  • 【专题】气象防灾减灾 我们在行动 2019-06-22
  • 紧盯节点,打赢反“四风”持久战(前沿观察) 2019-06-21
  • 改革开放必须坚持以自我革命推进社会革命 2019-06-21
  • 澳洲幸运10免费计划网页 广西快乐十分开奖app 奔驰在线娱乐平台 重庆快乐10分历史遗漏 娜莎解曾道人一句话 新疆25选7什么时候开奖时间 天际心水论坛黄大仙 pk彩票论坛 篮彩与足彩 中国体彩网七星彩开奖 北京快乐8和值开奖彩票控 宝马心水论坛33789 天津快乐10分开奖直播 上海时时彩下载手机版 亿酷百人牛牛怎么押