COMPANY OVERVIEW

Qingdao Haier is a leading global household appliance manufacturer headquartered in Qingdao, China. Qingdao Haier designs, manufactures and sells a wide range of household appliances including refrigerators, freezers, washing machines, air-conditioners, water heaters, kitchen appliances and small household appliances, with a comprehensive offering of smart household appliances. ...

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COMPANY OVERVIEW

Qingdao Haier is a leading global household appliance manufacturer headquartered in Qingdao, China. Qingdao Haier designs, manufactures and sells a wide range of household appliances including refrigerators, freezers, washing machines, air-conditioners, water heaters, kitchen appliances and small household appliances, with a comprehensive offering of smart household appliances. In addition, Qingdao Haier operates a logistics business focused on the distribution of large format items across China. Founded in the 1980's, Qingdao Haier listed on the Shanghai Stock Exchange in 1993 (SSE: 600690).

Qingdao Haier has successfully expanded its global footprint in recent years with the acquisition of GE Appliances, General Electric's household appliances business, in 2016 and the transfer of Haier Group's overseas white goods business to Haier in 2015. Since 2015, Qingdao Haier has also managed and operated the New Zealand luxury household appliances brand Fisher & Paykel in trust for Haier Group and in April 2018 the Group entered into a share purchase agreement to acquire all shares of Haier NZ, the holding company of Fisher & Paykel, from Haier Group. Haier's overseas expansion has significantly broadened its global R&D, production and marketing networks, enabling it to implement a successful localisation strategy around the design, manufacturing and sales in overseas markets. As a result, Qingdao Haier has become a global enterprise with a portfolio of leading household appliance brands to meet the diverse needs of customers in more than 100 countries worldwide. In the year ended 31 December 2017, Qingdao Haier generated 42.3% of its total revenue outside China.

  • Company Overview
  • Business Overview
  • Company History
  • Company Strategy
  • Key Figures

BUSINESS OVERVIEW

Engage in R&D, production, sales of household appliance and channel services business

Top seller of large household appliance globally

Top seller in refrigerator, freezer, washing machine and water heater, the 3rd top seller in air-conditioners in domestic market.

(1) Source: Euromonitor, by retail sales volume, in 2017. (2) Source: China Market Monitor Co., Ltd. ("CMM"), by retail sales volume, in 2017.

COMPANY HISTORY

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  • 1984

    Qingdao Refrigerator General Factory, Haier's predecessor entity, is established.

  • 1989

    Qingdao Refrigerator Co., Ltd. is incorporated following the reorganisation of Qingdao Refrigerator General Factory.

  • 1993

    The Company changes its name to Qingdao Haier Refrigerator Co., Ltd. and is listed on the Shanghai Stock Exchange.

  • 2001

    The Company changes its name to Qingdao Haier Co., Ltd. after acquiring 99.95% of the air-conditioner business fro...

  • 2004

    Haier becomes the only Chinese brand listed in the World's 100 Most Influential Brands by World Brand Lab.

  • 2008

    Qingdao Haier acquires a 20.1% interest in Haier Electronics.

  • 2010

    Qingdao Haier starts two transitions: (i) from a traditional business model to the Rendanheyi Win-Win Model; and (...

  • 2011

    Haier becomes the top selling household appliances company in the world in terms of total global retail volume, ac...

  • 2013

    Qingdao Haier's first interconnected factory commences operations. Haier and Kohlberg Kravis Roberts & Co. L.P. ("...

  • 2015

    Qingdao Haier enters into a trust agreement with Haier Group, whereby assets held in Fisher & Paykel Appliances Ho...

  • 2016

    Qingdao Haier completes its acquisition of General Electric's appliances business.

  • 2018

    Qingdao Haier enters into a share purchase agreement to acquire all shares of the holding Company of Fisher & Payk...

COMPANY STRATEGY


 

KEY FIGURES 2017

159 ¥bn Operating revenue

152 ¥bn Total Assets

76,896 Total number of staff

10 Global R&D centers

Haier Global

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