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Haier—the Green Sail in the public welfare undertakings


It is a bounden duty for the global corporation to take the social responsibility actively. As the largest home appliance company, Haier not only provides the good life solutions for the consumer, but is keen on public charities with the belief “To be true forever”.

Haier Group launched; activities of Green Sail in environment to lead the sustainable development of the global industries. Haier provides environment-friendly product for the consumer in 160 countries from the Seine to Mt. Fuji, and then to the west coast of America. In order to raise the global environmental protection consciousness, Haier has held a series of public activities, for example, the launch of the “Earth Hour” with WWF to protect the Earth with the global consumer.


Haier Group launched; activities of Green Sail in charities to share the care and devotion with the whole world. In China, Haier launched activities to delivery needed materials to disaster stricken areas. The funds and appliances that Haier has donated to the public has reached to ¥500 million. In America, Haier was awarded with “Community Contribution Award”. In Australia, Haier funded the association of Breast Cancer in Sydney. Besides this, Haier helped to fight against the nature disaster with the people in Indonesia, and Malaysia and so on.


Haier Group launched; activities of Green Sail in education to satisfy Teenager’s thirst for knowledge.Since1995, Haier started to participate in the Project Hope. By the end of 2016, Haier has invested about 92 million yuan into Hope and has helped establish 246 Hope schools(including the 245 primary schools and 1 high school), covering 26 provinces and making Haier the enterprise that has sponsered the most Hope schools.


Haier Group also launched; activities of Green Sail in Sports. It held the sports events with the global authorities in sports. In 2006, Haier cooperated with NBA to provide the chance for the teenagers to play basketball with NBA player. In 2008, the group became the first official appliance sponsor of the 2008 Beijing Olympic Games. It provided 60 thousand sets of appliances for 37 stadiums, which was highly appreciated by the OCOG.


Haier is ocean,actively does its duty as a global citizen. Haier people and the whole society shall become one. Haier group will to be true forever.

Haier Global

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